STRAL talks about
its stainless steel lighting
at My Plant & Garden
At Rho Fiera Milano from 21 to 23 February, STRAL will participate in Hall 20, stand B13, at the important event dedicated to landscape and garden.
STRAL's tale of light continues, merging more and more with the environment in which its stainless steel lamps are meant to be: outdoor spaces. The elements of the collection dedicated to urban lighting in stainless steel will also be presented for the first time.
Contamination with companies from outdoor contingent sectors is fundamental as outdoor environments are now increasingly perceived to be on a par with indoor ones, enveloping everyday life and enriching moments of comfort and conviviality.
The continuity of style between indoors and outdoors plays a fundamental role in the design work of professionals looking for unique and reliable brands with which they can think about their work from the outset, paying attention to formal details and the materials used.
"We have chosen to participate in My Plant & Garden," says Alessandro Zambelli, "because we believe that dialogue with companies and interlocutors specialized in the design of outdoor spaces is the ideal context for communicating our values.
An event that also addresses, among others, the referents of important municipalities. So, for the first time, STRAL finds the opportunity to show another part of its production, the one dedicated to urban lighting, demonstrating at its best the know-how in stainless steel processing.
Poles for street furniture in stainless steel up to 6 metres, are skilfully manufactured by local companies, experts in the processing of steel, especially AISI 316L, a material that allows the installation of lighting fixtures even in the presence of hostile atmospheric conditions, such as saltiness near jetties and waterfront promenades, or in the mountains with ice and de-icing salts, but not only, they are also widely used in city contexts with heavy pollution. Durable products, which occupy not only the gardens of private homes, where STRAL has a catalogue ranging from recessed spotlights to wall lights and garden bollards, but also the public spaces of our cities.
My Plant & Garden will be an event that will look through the brand, revealing its duality of technique and poetics, discovering its details and connections with the landscape.
A small space to emphasise the preciousness and dialogue of all the elements of the collection, from which the pole-mounted luminaires will stand out.
Among the products that will light up the stand will be garden spotlights from the BENTH and FOCAL lines. Running along the walls will be the stainless-steel wall lights from the LOCH line, winner of the Red Dot Design Award in 2022, and the new BENTH W mini-projector, as well as the DYKE line in all its configurations. The garden bollards of the KRAN, DAN and the new KHORI lines will not be missing.
A distinctive element and particularly in demand in the contract sector due to its transversality and reliability as an ally to the designers' design fantasy, will be the DIAL pole-mounted configurable system in different variants. The pole-mounted luminaires of the historical lines MOON and SHELFIE, as proof of a style beyond time and fashion.