The new STRAL collection

presented at

Milan Design Week 2022

The new STRAL collection
presented at
Milan Design Week 2022

It was a truly unique and important moment for STRAL this first presence at Milan Design Week in the Archiproducts Milano space. A dynamic space where to create connections with other recognized and selected brands.

The collection designed by Alessandro Zambelli, which marked the stylistic and image change of the brand, was revealed to the thousands of people, including sector professionals, who visited the space.

An increasingly close collaboration, this one, valuable and perfect as a springboard for a brand with solid experience, but a fresh and innovative spirit.

"We considered Archiproducts to be one of the most responsive and contemporary communication targets. For a company like STRAL, we believe it is very important to face other high-level brands in a well-thought-out space," said Alessandro Zambelli - Art Director of STRAL.

The inspiration for a full-fledged home

Therefore, the STRAL product finds in the outdoor space of Archiproducts Milano, an integration as realistic as possible. The space, in fact, is a real house and, the selection of products in this environment, proves to be very interesting and inspiring for designers looking for innovative ideas. The overview with the furniture complements of the other brands present, curated by Studio Salaris, also creates a context of synergy that makes it possible to better appreciate the real application of the products in residential contexts.

 

 

 

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A year-long installation

The installation of STRAL products in Rooms 7 and Room 10 of the Via Tortona space will last until May 2023. It will then be possible to request an appointment to get a closer look at the quality and uniqueness of the production, with direct insights with the sales network.

On the facade of Archiproducts Milano, however, the installation will be permanent.

 

 

 

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The products selected for the exhibition

The exhibition intent was aimed at emphasizing shapes and finishes to convey the overall idea of what STRAL's complete lighting range of 100 % stainless steel, can provide for designers.

Specifically, to illuminate the planters we find in Room 7 stainless steel garden spotlights from the BENTH range in the Inox Graphite finish. Not far away, stainless steel adjustable spotlights from the HOKU range in the Inox Natural version are positioned, recreating light effects to illuminate the surrounding greenery.

Two wall mounted lights from the DYKE line in Inox Bronze finish, illuminate the access doors to the outodoor space.

The products selected for the exhibition

In the more intimate space of Room 10, LOCH, takes center stage on the wall with its technical and elegant lighting.

Archiproducts Milano signs are illuminated by DYKE ROTO stainless steel adjustable spotlights, while for the facade, LOCH in the Inox Graphite finish, which perfectly matches the style and coloring of the facade.

 

 

 

Request your appointment at Archiproducts